The name 'RARE' is derived from our company's primary intent: that of promoting unique travel experiences, through a hand-picked selection of intimate palaces, jungle lodges, boutique home-stays and private retreats within India and now from around the world. Adding a globe to our logo is to represent our foray into the international travel domain and that of talking the 'RARE' ethic of quality and standard to the overseas travel concepts to be represented.
The lines and dots that the logo is made up of are stylized representation of features seen on maps. Further the three dots in the logo are symbolic and derived from the hues of the earth - terra-cotta, clay brown and foliage green. The delicate leaf in the baseline of the logo stands for our commitment towards 'green values' and the conservation ideology that is followed by our partners.