RARE invites hotels who believe that they are ‘more than just hotels’ to become a part of the RARE Community. Our through on-site audit helps us understand opportunities and challenges for tourism and develop individual strategies and campaigns that include marketing and promotions, advocacy programs , creative training and events along with a well-crafted PR and media plan.
HOTELS Sales & Marketing: Brand Awareness and distribution campaign: RARE audits, endorses, advocates and creates awareness and brand merit by taking the story of the hotel and the owners to a diverse market segment and promoters. We believe in building your brand with your best attributes targeted at:
HOTELS Marketing & Promotions: Your Story & Your Brand : The RARE team reaches out with a strategic marketing plan that includes promotions, one-on-one meetings and training sessions, dedicated marketing blitz, regular communication, mailers and newsletters, online campaigns to our target audience of direct travellers, tour operators and media. Promotions also include accompanied study and familiarisation trips and thematic programs aimed to create knowledge and understanding of the destination a RARE hotel is located in.
HOTELS Advocacy Programs & Training Events: Well known as creative thought leaders in the industry, our senior core team run advocacy programs targeting decision makers in companies and also lead the 'Discover RARE' events that are crafted around training, networking and coffee-morning sessions to target travellers, direct domestic and expat travellers, tour operators as well as the Indian media.
HOTELS Travel PR and Social Media: RARE has developed a strong relationship with travel, lifestyle and trade publications and guide books. Our dedicated PR team has managed to build its network with lifestyle and special interest publications as well which result in articles and interviews that benefit the destination as well as our community of hotels.TRAVEL and Product Consultancy
Our team of travel professionals who have been in the industry for over eight years and more. At RARE they have finetuned their design skills and can help design programs for various themes around wildlife, culture, art, spirituality, cuisine, sustainability etc.
DESTINATION First: India is probably too big a geography and quite progressed in its branding to rephrase its tourism policy through tour operators and agents. However, we still believe that this is a segment that can drive quality and value towards India as a destination through well curated experiences and narratives. We leverage the outbound, domestic and inbound market where we have our best relationships and are able to drive positive impact as business, knowledge and promotions. Travel and lifestyle media are another important part of our outreach and we organise familiarisation trips for media, writers and bloggers. The idea is to work with associations, guilds, State Tourism Departments to drive quality and awareness that concentrates on the right audience.
Events, Marketing and Advocacy Partner: Our relationships in the industry with key stake holders like the DMCs (Inbound Destination Management Companies), Outbound consultants, Domestic Operators across India, Media both in India and abroad, networking through knowledge events is counted among the best. With offices in India and UK and collaborations in the US, Europe and Australia we have a large network of supporters and business associates which we bring into force while handling events for our community of hotels, destination promoters as well as state tourism boards. In the past we have organised promotional events for UP Tourism (Wajid Ali Shah Festival, Conference on Heritage Tourism), Press trips for Uttarakhand, Festival of Trees in MP, a festival promotion for Rajasthan Tourism and a state promotion for winter tourism with Ladakh tourism, besides handling PR and Trade relations for MTDC at WTM 2019.