bwhotelier | June - 2020

RARE India to host Virtual Event ‘RAREfied’

The event aims to power talent in the industry as powerful personal brands of talent and innovation, at the same time celebrate travel through stories of nostalgia and transformation.

RARE INDIA, which is a community of some of the best ‘conscious luxury’ hotels and travel experiences in India and the subcontinent, is organising a virtual event called ‘RAREfied’ on the 17th and 18th of April.

RARE India was originally supposed to host the third edition of its annual travel trade event ‘The RARE Showcase’ in New Delhi on the same dates. Unfortunately, that event had to be cancelled owing to the nationwide lockdown due to the COVID-19 pandemic. The organization has instead curated RAREfied to celebrate travel not only for the joy it brings, but also for the industry that it sustains. The event aims to power talent in the industry as powerful personal brands of talent and innovation, at the same time celebrate travel through stories of nostalgia and transformation. It also seems a great opportunity to celebrate April 18th as the World Heritage Day.

As per RARE India’s Founder Shoba Mohan, “Travel may have come to a standstill but can we give up on the images that our minds conjure at the mention of a name or a place? Hence, we are presenting ‘RAREfied’ as a virtual showcase to celebrate ‘travel nostalgia’ perfect to allow people’s minds to fly, drive or ride just about anywhere they choose.”

A number of Instagram Live Sessions will be held over the course of two days where partners from the RARE India Community and industry leaders will share their knowledge and give insights into a range of topics such as ‘Sustainable Commerce in Travel’, ‘Being 100% Sustainable’, ‘Heritage Foods for health’ and ‘A living heritage’ among others.

The Zoom Sessions will be aimed at the large workforce of tourism to help them redefine themselves in their job profiles so that they are motivated to upskill, realise their talents and be relevant for the jobs which will now demand an evolved skill set. The topics that will be covered in the Zoom Sessions include ‘Conscious Luxury Travel’, ‘Etcha personal brand story’, ‘Low Impact Living’ and ‘A Living Heritage’.